Mica Heli Announces New CEO
Revelstoke, British Columbia - September 27, 2024: Mica Heliskiing is thrilled to announce the appointment of Dave Morrison as its new Chief Executive Officer, effective immediately. With over 25 years of experience in the ski industry, Dave brings a wealth of expertise and leadership to Mica, where he will drive the company's commitment in delivering a world-class mountain experience.
Positioned in the heart of the Canadian Rockies, Mica Heliskiing offers an exclusive experience with a maximum of 20 guests per trip. Known for its luxurious private lodge and expansive terrain, Mica has established itself as a leader in providing legendary skiing, adventure, and world class service. Dave’s extensive background in ski resort management and hospitality position him to elevate Mica’s offerings while continuing to provide the extraordinary experiences that Mica guests have come to expect.
Owner Patrick Callahan expressed his enthusiasm for the new leadership: “Dave Morrison is a proven leader with a remarkable track record in managing and growing luxury ski resorts and backcountry operations. Dave’s knowledge, leadership skills and industry experience make him the perfect fit to contribute to Mica’s continued success.”
Before joining Mica, Morrison served as the CEO at Island Lake Lodge, where he consistently delivered outstanding guest satisfaction and operational excellence. His ability to inspire teams and elevate the guest experience has been a hallmark of his career, and he is set to bring that same passion and expertise to Mica.
“It’s an honor to lead such an iconic company," said Morrison. "I look forward to working with the talented team to continue building on Mica’s strong foundation, exploring new opportunities for growth, and elevating the extraordinary experiences delivered to our guests.”
